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sponsor crush :: i do weddings

oh my, i keep changing the names, don’t i? once it was once upon a time a lovely artist, and now sponsor crush! but you have to agree with me that this is a much shorter name for a feature, and much better one as well! and this way it matches the sunday crush, where i highlight the news of a place for twiggs sponsors! so, with this explained let’s get going to our interview of the day, shall we? i’m sure you have noticed that since february there is a new sponsor on the blog, but i haven’t yet mentioned anything about it! well, today is the day!

there were a few delays, judy (the exquisite sponsor) had a few personal situations to deal, so it took us longer to have her introduced properly! so who is this judy girl? judy is a wedding-planner, she has created her brand momentus – lifetime events and her blog i do weddings as an inspirational wedding blog. she comes all the way from mozambique and all she wants is for people to be happy and make someone happy. she won a contest last year, where she had to plan the wedding of the year. and after this she really believed that she could, so she did… just as the quote says! and now let’s get to know judy a little bit more!

1. hello there! how are you feeling today? so, let’s pretend we don’t know each other… what can you tell us about yourself? i’m from mozambique, i was born in 1981 (the perfect 80′s), i live in portugal since 1994, i’m aries (really stuburn!), i’m a nice girl and really positive! the most common thing is for you to see me smile (editor’s note: it’s true!). i am patient, i love to dance, to have friends over, i love to cook and prepare each dish as if i was a real chef! i love to rollerblade, photography and faces with a story! i love sushi. i love to create and imagine each detail of an event… and the top love of my life right now is lucky, a little 4 months-old dog that i adopted and it’s a 1,5kg charm!

2. hum, very nice! when you think about your life and journey so far, what makes you proud? i feel that i was always faithful to myself and my values. i’m also proud of having been a ballerina, of organizing and choreographing some dance shows, and even to dance in expo98. i’m proud of the fact that i was a volunteer, of the fact that i was the best palop’s student of law school in 2007, of having given a christmas to those who didn’t have one, contributing with food, a tree, gifts and lots of love! and finally of having won the contest “wedding of the year” as the wedding-planner in 2011. and i just hope that a lot more good things are in the way, allowing me to grow and develop more skills!

3. do you know something… i will meet your best friend in a while… what could he/she say to me about you? well, she’ll certainly say that i’m a sweet-heart! afterall she’s my best friend! but as i’m a true believer that less is more, so i picked my best friends and they are like siblings, and people that actually do love me! our relationship is the best and i know that my best friend will say that i’m stuburn, and that if she needs me, she can be herself, because everything she’s say to me will won’t have any kind of judgment, but always with a very honest and positive approach.

4. imagine that it is 1985… what are you doing? well,  i was 4 back in 1985, so i should be in the kinder garden in maputo, mozambique. i should be playing a lot with my friends on the street, i remember to walk with my parents along the main avenue and loving to play with my cousins, because i preferred to play with them, rather than alone. back in 1985 i was on this visual arts school for kids, but i really didn’t like drawing that much, i was much more into pottery. and i make my first audition for dance school!

5. in three words… can you describe me your blog? inspirational, loving and creative!

6. let’s say i love blogs and end up on your blog… what do you think will make me keep reading your blog? because everything is written with passion and i’m always really careful about the details. i think that you can notice that, when you read what i write, and for all those who are looking for inspiration for a dream event, my blog should inspire you in every way!

7. what would be your next step as a blogger? writing a post every single day, to think about daily features, to curate wedding ideas, create some others and to take pictures of them, to enrich the blog with innovative tips!

8. what is your favorite blog? claudia, i’ll be honest! i love your blog (editor’s really blushing as we speak!). it’s perfect, complete and delicious… i feel like i’m traveling when i’m here! and there are another two blogs that i love, kakopiko, because images are perfect, they are strong with passion, i feel like a kid again and to love every detail! and the last one, where i also lose myself a lot, doce para o meu doce, from a girl that is a sweet-heart herself and writes in a tremendous creative way, she has recipes and even charming stories!

i absolutely love these tables, the details, the colours and the light! the whole production was by judy and photographed by fabio azanha. so now that you know judy, you can pop to her loving blog (which by the way i designed) and hopefully you’ll feel inspired right away by the colours, and the delicate images and words! and if you want to become a sponsor too, drop me a line and we’ll discuss every detail of this! i can guarantee you that this will be a fabulous experience!

images: fábio azanha for momentus – lifetime events

{local markets} :: simplesmente branco

hello there my friends, how are you? we woke up to a very rainy tuesday and i did my very best to appreciate it… took a long walk (before the rain!) with mr kobe, and then spent almost all morning shopping on ikea! oh i missed these mornings! we now have a brand new white table on our living-room, once i stole the one we had to my office corner… that is actually a whole wall! but moving on, today we have a brand new guest in our {local markets} feature! what else could we have, right? and again, i bring you someone that is wedding related. i know, i have noticed that i am surrounding myself with wedding related topics and work lately… so even though wedding were never on my horizon for myself, i think i might end working in something wedding related! and this lovely woman might have something to do with it… because she is such an inspiration in so many ways. she has a tremendous sense of aesthetics and style. she is an incredible blogger and i love how she manages to do so many things! we never met, but i think that soon we will! her name is susana esteves pinto and she is the one behind {simplesmente branco}… who has also launched #2 of {s magazine}, a truly inspirational magazine filled with beauty!

how it all started… it all started with an idea and a question,  “what if…?” i’ve started {wise up weddings} (my wedding invitation line) in 2005. through the years the brand grew, earned awards and wide visibility in the press, but i felt it was time for taking a bigger step. i was not happy with the existing digital platforms, not just because they were expensive but mostly because their communication approach did not fit my standards. i wanted quality, innovation and ellegance, simplicity and attention to the details. they had none of these. along the way i met other people whose position with respect to the market and their brands was similar to mine, who were also unhappy with the state of affairs. hence, i thought, if we don’t fit over there, why should we not create our own thing…? it seemed to be the obvious next step.

for a while i chewed on the idea, having {style me pretty} in mind as my goal and “carrot”. i contacted {éter}, where i knew rute porto back from our days in college, and i added a little pressure on the idea, so that they would join me in the project. while {simplesmente branco} was gaining form, i decided to create and promote the blog {happy hour ideias frescas}, for increasing our visibility and gaining momentum. i exchanged ideas with friends and business partners, and started dropping a few hints on our project. since the very beginning the feedback was extraordinary, and i had always felt a strong support. when the big moment came and the adventure began, officially, i closed the {happy hour} and definitely shifted towards {simplesmente branco}!

{simplesmente branco} because… because less is so much more! what matters is love and the people around us, everything else is unessential! it sounded like the right name, it connected the wedding market with our vision of it, clean and elegant, you just need to add your own personality, and you’re up for it!


challenges… lots and lots…! each new vendor, each new contact, each new idea or post, is the reader going to like it, is the vendor getting results, what shall we try next, the stats (oh the stats…!)… balancing this new role of editor with the business woman i have to be, keeping on track and being fresh and optimistic in these hard times we are living.


a very important conquest… statistically, after a year and a half, we have more than 1000 unique daily visitors, 42 vendors, 2500 facebook fans, and s mag #1 was visualized more than 56000 times. on a personal level, my idea, my vision and all the hard work i’ve put in to this (with the love and support of the people close to me) have brought me here… and that’s a pretty cool place to be!


a very wild goal/dream… my wild dreams are personal ones (and include travelling, spending time with the people i love, vertical gardens and a dog). work is “just” work and i have more modest dreams for it… to grow comfortably (and in these days, that might be considered quite a wild dream, no?), gain some free time and focus only in the creative and strategic part of {simplesmente branco}.

why a magazine… why not? ana jordão, from {pinga amor}, challenged me, and when the time was right, we set it up. s magazine shows what we, as vendors, do best, gives light to our most creative ideas, to the way we work together and express our vision, without boundaries, trends or limits. it’s our playground and it carries out the {simplesmente branco} style and name around the world. that’s übber cool!

s magazine in three words… vision, “think outside the box” and  team work.

all these images are so beautiful and fresh… i feel like going around on {simplesmente branco} again and again, and then the magazine for a huge dose of beauty and inspiration! i loved reading {simplesmente branco} story… and mostly i loved reading susana’s point of view on so many things, with which i relate myself. i strongly suggest that you visit this amazing blog and never-ending source of inspiration. and if you are thinking of getting married, please allow myself to warn you that you will need a lot of time to do this, but following such elegant and colourful ideas from all the vendors, your day will be really special!

images: 1, 2 photography by piteira photography, flowers outras flores, styling susana esteves pinto 3. photography by piteira photography, brooch by vera joão espinha, from perdi o fio à meada 4. photography by telmo ferreira, tablescape pinga amor with wise up weddings, 5. photography & tablescape brancoprata, 6. photography by piteira photography, tablescape éterwedding.7. photography by arc | fotografia, styling wise up weddings

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