well, i haven’t really checked in but i did visited the rooms! but wait, first things first, didn’t you know that ikea has a hotel now? well, it does… but to be honest it’s not what you’re thinking, but it’s not far! they have created 26 bedroom areas in a beautiful garden in lisbon, just like you see above. you know i’m that much of a fan of ikea and every time i get invited for one press conference, i come out even more impressed! that is one amazing marketing company, and i’m not saying this as if they were just telling beautiful stories that have little or no truth in them. the fact is that ikea is much more than you see when going to a store. their presence is much more meaningful for a lot of farmers around the world, as well as for a lot of the global associations with whom their work. in fact, these bedrooms will all be donated to ami and in the end we all got fabric bags (with ikea fabric) sewn by young mothers at ajuda de mãe.
i absolutely love their commitment and marketing orientation for this year about inviting each one of us to create a home that is not for everybody, but for us only. they are really focused on giving people the freedom to be themselves, to search for their character, their personalities, making their days a bit better and of course, also a bit more comfortable and beautiful. because in the end, it’s the little things that count as we know it!
ikea in portugal is also focused in inspiring people to embrace little do-it-yourself projects (inspiring us, even more this year, with the usage of fabrics to change things around! have you noticed that those folks above are wearing ikea fabrics?! fab idea!) and enjoying the outdoor activities, like going out for a bit of music. and to really inspire people to do all this, they have created these bedrooms in three different styles, in jardim da estrela where people will sleep tonight (yes, people who have won the prize to be their guests are actually going to sleep on an ikea bed, with ikea fabrics and comfy pillows… under the stars on a summer night in lisbon!) and then these folks will wake up in the morning, have swedish breakfast, and other activities will start in the meantime for them and whoever wishes to join the party! there will be workshops for the sewing interested (i’d love to go, let’s see if i’m lucky as these are booked upon arrival), workshops for kids about the importance of sustainability in cotton and finally there will be a concert by amanda mair, a swedish musician pretty trendy now in sweden!
i’m not sure if people are actually going to sleep or not, but the experience might be really nice! the fact that the garden closes its doors by midnight allows the guests to feel a little bit more comfortable of course, and after that hour, people are also allowed to move their beds around, to be in the shade when they wake up, or to be in the middle of flowers and trees! as you can see from above, they even thought about the moment they’ll get out of bed and put their feet on the ground… a comfy carpet is there as well! so i hope to have at least inspired you to make a visit! it’s only this weekend, so don’t save for later! have a great weekend!
note: this is a part of the august break, which means that i’ll be blogging on a lighter mode, no usual features, just pictures and a few words! remember that on the last week the blog will shut down for a new look! looking forward to it!